DIGITIZATION BRIEFING BY MALAM AHMED ABDULKADIR, ZONAL DIRECTOR, NATIONAL BROADCASTING COMMISSION (NBC), SOKOTO ZONE, TO MEMBERS OF N.Y.S.C. EDITORIAL AND PUBLICITY GROUP, SOKOTO, ON THURSDAY, APRIL 10, 2014 AT SOKOTO ZONAL OFFICE.



I’m happy to address you today and to express my appreciation on your decision to come to the National Broadcasting Commission (NBC), in order to be more enlightened on its activities.
You requested for training from the Commission on, “the pros and cons of broadcasting in Nigeria”, but I have taken the liberty to change the topic to, rather, call it briefing or enlightenment on a very important subject that is trending in the broadcast industry, not only in Nigeria, but in the whole world. If you call it a revolution in broadcasting you would not be too far off the mark. This revolution is called: DIGITIZATION.
This brings us to a very important question: What is digitization?
According to Wikipedia, “The term digitization is often used when diverse forms of information, such as text, sound, image or voice, are converted into a single binary code. Digital information exists as one of two digits, either 0 or 1. These are known as bits (a contraction of binary digits) and the sequences of 0s and 1s that constitute information are called bytes.”
Tanis, 2008, in an article, explained digitization thus; “In the late 20th century, the techniques used in creating effects entered a new era, that of digitization. In digitization, sounds and images are stored as electronic files and viewed and edited on a computer. Creating a digital version of a filmed image takes a huge amount of data-storage capacity. To approximate the look of the 35-millimeter film, the computer must break each frame into millions of pixels (picture elements). The computer assigns a number value to each pixel that corresponds to a color and brightness level, by renumbering the pixels so that the colors change, the image can be altered.”
The International Telecommunications Union (ITU), which establishes international regulation for radio, telegraph, telephone and space radio-communication as well as allocates radio frequencies, has set a deadline for the full transition to digital broadcast for UHF by 2015 and VHF 2020.  Nigeria is a signatory to this agreement.  Consequently, the National Broadcasting Commission (NBC), in consultation with the broadcast industry, initially set a deadline for Nigeria at June 17th, 2012. This deadline was not feasible and it has now been shifted to January 1, 2015 – six months ahead of ITU’s deadline, which is June 17, 2015. 
Let me not bore you with technicalities and terminologies which may end up confusing you more. To put it simply and in a layman’s language, digitization means that our televisions will provide us with better quality pictures and sounds than we have at the moment. Loko, Maxwell, puts it thus, “Digital Television offers viewers more programme choice, portable and mobile television reception as well as enhances picture and sound quality.”  But the major benefit of digitization is that the spectrum will be opened up and the analogue frequencies would be freed and used by government for security and other developmental activities. According to Amana, “The reason for the transition from analogue to digital broadcasting is for a more effective use of the available spectrum.” In other words, the digital frequencies will more than double which would, in turn, challenge broadcast stations to produce more programmes for the benefit of viewers and listeners. “One of the greatest challenges broadcasters will face is the issue of content generation”, says Loko. Whether the broadcast stations are equal to the task is another issue altogether.
As the only government institution authorized to regulate broadcasting in the country, the National Broadcasting Commission (NBC), whose function it is to advise the Federal Government of Nigeria on all broadcasting issues, played and is still playing a prominent role in the transition from analogue to digital broadcasting, otherwise known as digitization - If you like, the Commission is driving the transition train on behalf of the Federal Government of Nigeria.
From the onset, NBC pointed out a number of issues that are likely going to affect the people of Nigeria and advised government on how to sort these things out. For instance, once Nigeria switches over to the digital platform, no television will be able to receive and transmit signals, except digital televisions. At the moment, the television sets we have in our houses are analogue and we cannot use them to receive digital signals. That means we have to buy new digital televisions as our current TV sets will be useless! That is a huge expenditure! Imagine how many people have TV sets in Nigeria! Some more than one set! And digital TVs are probably relatively more expensive than analogue TVs.
There is another option, though: If you want to retain your current analogue TV set and receive digital signal, then you have to buy a decoder called set-top box (STB). And you have to subscribe to a pay (cable) TV, through which, with the aid of the STB, you can receive digital signals. An example of this is StarTimes or DSTV, which are digital (Pay) TVs. All these will, however, involve a huge expenditure to people. NBC is, therefore, considering the option whether government should subsidize the cost of the STBs as is done in other developed countries like America. But it will also be a good idea for the federal government to encourage the local production of the STBs so that people can buy them at a cheaper rate.
But then, what about broadcast stations? They too have to incur huge expenditures to replace their current analogue equipment such as transmitters and studio equipment. Have you ever considered what will happen to the current transmitters in the country? Where are the stations going to dump them? How many TV stations do we have in Nigeria? May be more than a hundred? What is going to happen to them if they are replaced? All these are some of the challenges NBC is pondering about.
As part of the digitization process, the federal government, on advice by NBC, has approved that there should be signal carriers, independent of broadcast stations, which should be responsible for broadcasting content which the stations will generate. These outfits, which will be private firms, should be licensed by NBC. If this comes about, broadcast stations will no longer bother about purchasing transmitters as this will be done by the signal carriers. Instead, they will concentrate their resources in providing the much needed content that will fill the numerous channels that will be created by digitization. Nigerian government has already approved that the Nigeria Television Authority, NTA, should be split into two and one of the two organizations will be a signal carrier with a completely different name.
Also, on advice by NBC, the federal government of Nigeria in December 2012, inaugurated a committee tagged, DIGITEAM NIGERIA, which will spearhead the transition from analogue to digital broadcasting. Some of the terms of reference of the committee, as published in the NBC website, include:
·       Establishing and implementing a comprehensive public awareness programme in consultation with stakeholders and the regulator (NBC);
·       Follow-up on all processes towards the enactment of all enabling laws and necessary amendments to existing legislations;
·       Developing the specifications of the set-top box (STB), taking into consideration the need or otherwise for establishing a minimum specification for an STB;
·       Carrying out all relevant activities related to the success of the transition programme amongst other very important mandates.
The committee will now be working to beat a new deadline of January 1, 2015, when Nigeria will switchover from analogue to digital terrestrial television broadcasting.
As a matter of fact, the digitization process has started as NBC has decided that the switch over from analogue to digital broadcasting  will start in Jos, Plateau State,  in April, 2013! “This choice of Jos is primarily because Jos has a history in entertainment of being the place colour television started”, according to the Director General of the National Broadcasting Commission, NBC, Mr. Emeka Mba, when he visited Jos to inform the state governor of this development.

Thank you.





 REFERENCES:
1.    Tanis, Nicholas. "Motion Picture." Microsoft® Encarta® 2009 [DVD]. Redmond, WA: Microsoft Corporation, 2008.
4.  Loko, Maxwell, “Universal Access to Digital Broadcast – Opportunity for Terrestrial Broadcasters”, Broadcast Regulator, National Broadcasting Commission, Vol. 1, No.2, January-March, 2013.
5.  Amana, Eddy, Interview, Broadcast Regulator, National Broadcasting Commission, Vol. 1, No.2, January-March, 2013.
6.  Mba, Emeka, Media, “Analogue-digital switchover: Plateau Radio/TV scores another highpoint”, Sunday Trust, Vol. 8, No. 36, Sunday, February23, 2014.

Ahmed Abdulkadir

I am a Broadcast Regulator, based in Katsina. I retired as the Zonal Director, National Broadcasting Commission, Maiduguri Zone. I earned a Master's in Development Studies from Bayero University, Kano, Nigeria; a Bachelor of Education in Language Arts from Ahmadu Bello University, Zaria, Nigeria; a Nigeria Certificate in Education; a Diploma in Journalism; a Certificate in Communication Research and a Certificate in Radio Journalism and Management.

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