PREAMBLE
MIPCOM is the world’s most established TV and
digital content market. It is also the biggest gathering of the world’s most
influential industry players in the entertainment industry which attracts top
television executives and creative talents from over 100 countries who converge
to forge early stage content development partnerships and seal international
distribution deals for 4 days of meeting, screening and conference.
THE
AIM OF NBC’S ATTENDANCE OF THE MARKET
As Nigeria’s Broadcast Regulatory Body, it has
become customary and imperative for NBC to attend such an all-important market
to facilitate and pave way for broadcast stations and other stakeholders in the
industry in Nigeria to become exposed to the opportunities therein, thereby
contributing in the development of the industry, particularly at this period of
digitization.
This year, the Director General, NBC, Mallam Is’haq
Modibbo Kawu, in the company of the Chairman, Senate Committee on Information,
Sen. Suleiman Adokwe, and the Chairman, Adhoc Committee on Digitisation, Hon.
Sunday Marshal Katung, attended the MIPCOM 2017 Conference at Pales de
Festival.
Also in the Director General’s team, was the SA to
the DG, Mr. Nurudeen Imam; Acting Director, Human Resources and Administration,
NBC, Mr. Matthews Achara; Zonal Director, NBC Maiduguri zone, Malam Ahmed
Abdulkadir; Head, Public Affairs, NBC, Mrs. Maimuna Jimada; and two other
Public Affairs Officers from NBC, Folake Moses-Ikhile and Maureen Ebuwa.
To achieve this objective, NBC set up a pavilion at
the venue of the event, Pales de Festival, Cannes, France, where visitors were
attended to and given explanations to their enquiries.
DAY
ONE
The event opened with the DG NBC, Mallam Is’haq
Modibbo Kawu, welcoming some visitors and explaining to them about NBC and how
it is facilitating the exposure of broadcast stations from Nigeria to the
opportunities therein.
Many people visited NBC’s
Pavilion and were attended to by staff of the commission on this day.
DAY TWO
On the second day, NBC
organised Nigeria Pavilion Welcome Party which was well attended by attendees.
The DG also addressed them.
DAY THREE
On the third day, NBC
organised the Nigeria Pavilion Networking Party at another venue in the
evening. It was also a forum where opportunities were provided for attendees to
meet each other and thereby promoting mutual understanding, cooperation and
possibly striking business deals.
CONCLUSION
In conclusion, NBC’s
attendance at MIPCOM 2017 can be said to be a huge success because it has
achieved the main objective of its attendance at the event.